Lisa Fontaine

Ran a few businesses over the years - one sold, one folded, one still going. Writes about startup strategy without the hype.

Articles by Lisa Fontaine

Latest Posts

Blogging

Guide to Authentic Traffic for Higher CPM Revenue

Advertisers are increasingly directing their spending toward authenticated traffic , which consists of visitors identifiable via first-party data such as email addresses or phone numbers. When you demonstrate that a visitor is logged into your platform, has clicked through from your newsletter, or a

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E-Commerce

6 Proven Loyalty Programs for Retention and Growth

Loyalty Programs: The Power of Customer Commitment Every business owner dreams of cultivating unwavering customer loyalty. This vital element not only reduces average handling times and minimizes return rates compared to incoming orders but also brings joy to everyone involved, from financial teams

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Affiliate Marketing

Step-by-Step Guide to Starting B2B Affiliate Marketing

Frustrated with the tedious process of gaining new business-to-business customers? You're far from the only one facing this issue. Numerous B2B enterprises pour significant resources into costly advertising initiatives and expansive sales departments, yet they frequently achieve only limited outcome

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Blogging

Brevo's SEO Triumph on Marketing Blog in 2026

Why Brevo Excels in the Highly Competitive CRM Sector Digital marketing and CRM platform companies are constantly battling intense competition from industry titans such as Salesforce and HubSpot. Keywords in this space are extremely tough to rank for, and an increasing number of search queries now c

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Side Hustles

Truck Drivers vs Welders: Salary Comparison Revealed

How Much Does an Average Truck Driver Earn? In the realm of blue-collar occupations that demand minimal formal higher education, both truck driving and welding stand out as excellent career options. You might be weighing these two paths as you plan your professional future, or perhaps you are curren

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Blogging

Master Free Keyword Research: GSC, SERPs & Tools Guide

Free keyword research tools can be more than sufficient, particularly when you're just beginning your journey in content creation and SEO. Although they may lack the comprehensive depth and advanced analytics provided by premium software, these no-cost options are perfectly capable of helping you ac

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Affiliate Marketing

21 Proven Strategies for Free Traffic in Affiliate Marketing

Introduction to Generating Free Traffic for Affiliate Marketing Affiliate marketing stands out as one of the most effective methods for earning income through online channels. However, the online environment has grown increasingly saturated and competitive, making reliance on paid website traffic so

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Blogging

Mediavine Review: 2021 Requirements for Bloggers

Mediavine Traffic Requirements Discover the updated Mediavine requirements for 2021 and learn how to meet them effectively to begin generating passive income through your blog. Advertising networks enable bloggers to earn additional revenue automatically with minimal ongoing effort, primarily focusi

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Investing

Understanding Crypto Mining Explained

Definitions that Answer the Question: What Is Crypto Mining? If terms like Bitcoin, Bit mine, crypto mining rig, or crypto mining sites bring to mind visions of traditional gold extraction in distant regions, it is time to reconsider. These phrases actually refer to the expansive field of cryptocurr

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